TSMGI Bolsters Leadership Teamand Storytelling CapabilitiesDEERFIELD, Ill., August 24, 2022—TSMGI, an award-winning global sports, event and promotional marketing agency, announced the elevation of Tom Crawford to Chief Operating Officer, and the addition of sports marketing industry veterans Pam Hollander and Hugh Williams to key leadership positions within the firm.Tom Crawford, who has spent 11 years […]
TSMGI’s (The Specialized Marketing Group, Inc.) Growth Leads to Three Key HiresDEERFIELD, Ill., October 20, 2021– TSMGI, a leading global sports, event and promotional marketing agency, announced strategic talent acquisitions with the hiring of veteran marketer Pam Hollander, along with Javier Lopez and Ian Holmes who bring multicultural perspectives and more diverse backgrounds to provide […]
TSMGI Client Abbott Takes on Pediatric Malnutritionin Partnership with Real MadridTSMGI helped with the strategy and negotiations for Abbott to become the official Health Sciences and Nutrition Partner of Real Madrid Football Club and a Global Partner of the Real Madrid Foundation – an organization founded by the club to promote the values inherent in sport to children […]
Focus on SummerfestImages from the return of Summerfest point to a strong rebound during festival season.Like many events in 2021, Summerfest experienced some significant changes in their first year back post-pandemic. One thing that didn’t change was TSMGI’s presence on-site as the official merchandise provider. With over 240 unique products to this year’s festival and […]
Bellin Born. Packers Raised.Approved by J. MillerIn our first year as Bellin Health’s official sports marketing agency, our team at TSMGI coordinated a 4-part preseason activation plan around Bellin’s service lines designed to boost community engagement and promote whole life family care. This activation plan included:Packers 5K presented by Bellin HealthBellin Health Bike RodeoBellin BlitzGreen […]
NIL: What to knowThe NIL era has begun in college athletics, but what does it mean and how are athletes, brands, and properties taking advantage? Our team explains.What is NIL?The NIL era has begun in college athletics, but what does it mean and how are athletes, brands, and properties taking advantage?As of July 1st, the […]
NFTs—What Are They and How Are Sports Involved?Digital trading cards have burst onto the scene as part of the cryptocurrency craze of the past year, but how can brands take advantage of the virtual phenomenon? Our team explains.WHAT IS AN NFT?You may have heard in the news recently about a LeBron James video highlight selling […]
NASCAR Makes Pit Stop at McDonald’s HQIn partnership with Cup Series team 23XI Racing, McDonald’s hosted a corporate gathering around the first ever Windy City 110.CHICAGO, IL – With the Chicago skyline behind him, 23XI Racing’s Bubba Wallace drove through the streets of Chicago with the 38 other NASCAR Cup Series drivers. No, this wasn’t […]
Welcome Back to the FestSummerfest is back! With a full lineup set for September 2021, TSMGI is getting set for what is expected to be a busy fall from an event merchandising perspective.With the loosening of restrictions on mask wearing and event capacity, summer festival season is coming back. As most events were on hiatus […]
TSMGI HELPS NASCAR BRING iRACING TO CHICAGOIn a unique opportunity, TSMGI is excited to work with NASCAR, iRacing, and the City of Chicago to create a virtual street course in Downtown Chicago.Pegged as the fifth race in the 2021 iRacing Pro Invitation Series, NASCAR drivers will have the chance to drive down iconic streets like […]
