THE TSMGI TEAM
Our team is comprised of talented, passionate, and knowledgeable individuals who are driven by the desire to help our clients succeed.
Click our profiles below to learn more.
Sr. Dir., Experiential Marketing
Eric Addeo joined TSMGI in 2019 and oversees TSMGI’s Sports and Experiential Marketing Division.
Eric has seventeen years of experience in the sports and experiential marketing sector, having developed and executed over $100M in strategic activation work for clients like MillerCoors, Coca-Cola, Microsoft, Nike, Under Armour, Bacardi, Hilton, Target, Kellogg’s, Red Bull, Motorola, EA Sports and many more.
He has led investments, negotiations and management of clients’ sponsorships within NASCAR, IndyCar, NHRA and SuperCross, as well as high-profile sponsorshops within the NFL, MLB, NBA, PGA, NHL, MMA, MiLB, WSOPoker, Marathons, Festivals, Entertainment Properties and countless venues.
Sr. Creative Designer
Elena joined the TSMGI team in 2014 and serves as the Senior Creative Designer of “The Studio”—TSMGI’s creative team.
Elena has created work across a wide spectrum of media including apparel design, product design and packaging; publication, environmental, presentation, web and information design, as well as studio photography; video production, color-grading and editing, brand graphic identity development, advertising art direction, copy writing and proofreading. She has also played roles in pre-press and print production, focusing on digital print and silkscreen. With a degree in Art and Design from Columbia College of Chicago, Elena brings a trained eye and keen sense of style to all internal and client creative projects.
Fine art, craft coffee, good food and hilarious people inspire her interest. Elena and her husband live in Highland Park, Illinois.
Linda joined TSMGI in 2018 as part of the Promotional Products team adding a new industry to her diverse background in real estate, media sales and office administration.
Linda is a graduate of Loyola University with a degree in Communication and Media Studies. Linda’s organizational skills and efficiency allow her to serve the agency’s clients with a high level of professionalism and attention to detail.
A mother of 4, Linda loves having a full house and spending time golfing and skiing.
President and CEO
As the President and CEO of TSMGI, Jordan established the company in 2000 as an agency committed to its clients by excelling as a truly integrated business partner never settling for “good,” never becoming complacent, and never taking clients’ business for granted.
Since then, Jordan has built the company into a leading international sports, promotional, and event marketing agency. With more than 30 years of sports marketing and promotional experience, Jordan negotiated and executed one of the most prestigious international sports sponsorships in 2009 when he secured the global naming rights for England’s high-profile Manchester United Football Club on behalf of the Chicago-based Aon Corporation, which he renegotiated in 2014. More recently, Jordan and his team created a unique sponsorship on behalf of Chicago-based Abbott as the title sponsor of the Abbott World Marathon Majors which takes place on 3 continents each year.
Jordan’s strategic mindset coupled with his attention to detail has been the catalyst in the agency’s growth. Under his leadership, the Deerfield, Illinois-based company has established innovative marketing and business-building programs for notable brands such as Valvoline, Abbott, and McDonald’s to name a few.
The University of Kansas graduate strives to constantly provide clients the personalized attention, agility and passion of a small business, while showcasing the cutting-edge capabilities of a large agency. Jordan empowers his leadership team to foster a family-like culture by encouraging innovate thinking, efficient problem solving, creativity and ownership in a safe and accepting environment.
In his limited free time, Jordan enjoys spending time with his family, of course a passion and following for sports internationally and personal fitness to support well-being for himself and his extended family.
VP & General Manager
Tom Crawford is Vice President and General Manager, responsible for day-to-day operations, strategic planning and business development. Crawford’s career spans decades managing global brands and their sports partnerships and entertainment alliances.
Prior to joining TSMGI, Crawford was Brand Manager of Sports & Entertainment Marketing for MillerCoors. His responsibilities included development of sports marketing strategy, acquisition and execution for a number of alliances, such as NFL and NASCAR. In addition, Crawford had management responsibilities for a variety of brand sponsorships with professional football, basketball and baseball teams; professional rodeo, poker, mixed martial arts and endurance sports.
Crawford spent 17 years with Motorola, Inc., in a variety of marketing and communications positions. As Director of Global Sponsorship Marketing, he was responsible for strategic planning, marketing, and execution of Motorola’s corporate sponsorship and event marketing programs. Crawford effectively increased Motorola’s visibility via sponsorship of motorsports, golf, tennis, baseball, basketball, football and the Olympics, including highly visible programs with Wimbledon Champion Maria Sharapova, Andretti Green Racing and an MLB first- wireless communications integration in Wrigley Field with the Chicago Cubs.
Some of Motorola’s most innovative partnerships that Crawford oversaw included wireless communication integration with Burton snowboarding apparel and Oakley sunglasses.
Crawford began his career with Proctor & Gamble in sales and marketing. He is a graduate of Illinois State University, and currently resides in the suburbs of Chicago with his wife and enjoys spending time with his adult twin daughters.
Matt became a full-time team member of TSMGI in 2016 after spending one summer in the company’s internship program – which today, he oversees.
Matt graduated from Indiana University with a degree in Sports Communications, where he was also an Evans Scholar and most recently, he received a Masters degree in Sports Administration from Northwestern University
As part of the Sports Marketing team, Matt works in Motorsports while sharing his social media and esports expertise with other teams and assisting with the company’s internal communications, leading TSMGI’s social media channels and mentorship program.
During football season, Matt also works with the Chicago Bears activating in-stadium fan engagement programs. In his free time, Matt enjoys exploring National Parks, photography, and keeping up-to-date with the latest movies.
VP, Sales & Events
Dan joined TSMGI in 2012 as Vice President, leading the Promotional Marketing division in the Milwaukee office. Dan brings more than 30 years of experience in promotions, event merchandise and brand marketing, having developed and executed successful marketing programs for many domestic and global clients.
During the summer months, Dan runs the TSMGI Summerfest Stores at The World’s Largest Musical Festival held in Milwaukee, as well as our event merchandise operations at the Wisconsin and Indiana State Fair and The Big E.
Dan graduated from the Kelley School of Business at Indiana University with a degree in Marketing and Advertising and lives outside Milwaukee, Wisconsin with his wife, three children and dog. Dan’s favorite color combination is green and gold. He throws left and bats right for more power. He enjoys golf and hopes to one-day shoot his age (in about thirty years).
Haley Emory is a 2022 graduate of the University of Iowa and joined TSMGI shortly thereafter. Haley is no stranger to TSMGI, having completed a summer internship during college.
With a degree in Marketing Management and a minor in Sports Management, Haley will help support the Abbott teams across both Abbott World Marathon Majors and the Abbott Real Madrid partnership.
During the summer and spring seasons Haley volunteers as a coach for Deerfield High School soccer. Outside of work, she enjoys watching movies, playing soccer, and taking nature walks.
Taylor Goddard is an account coordinator for TSMGI. In this role, he is responsible for supporting all aspects of planning, communicating, and executing assigned client’s sports marketing programs and special events.
Taylor started as an intern for TSMGI in the spring of 2018. Gaining experience and learning the inner workings of TSMGI, he quickly proved himself to be a hard worker and a quality employee. As an intern, Taylor was responsible for assisting the management of marketing operations as well as preparing proposals, researched marketing needs, and helping his supervisor host events.
Taylor graduated from the University of Wisconsin with a degree in marketing and international business. He possesses great organizational skills and pays attention to every detail of a project. When Taylor is not in the office, he enjoys playing soccer, basketball, and attending concerts.
Cyrus Heffernan joined TSMGI in 2022 as an Account Manager on the Sports Marketing team.
Prior to joining TSMGI, Cyrus worked in the soccer marketing space with clients including MLS/SUM and Concacaf, developing strong knowledge of the American soccer marketing landscape while working alongside high-profile brands in the category.
A graduate of the University of Wisconsin-Madison, Cyrus holds an MBA from the University of Oregon’s Warsaw Sports Marketing Center. Prior to his time in sports marketing, Cyrus worked as a teacher abroad, spending years living in Turkey and Spain. Cyrus honed his love for soccer during his time abroad, spurring him start a career in the field and help grow the Beautiful Game in the United States.
VP, Marketing Strategy and Client Success
Pam Hollander joined TSMGI in 2021 as Vice President Marketing Strategy and Client Success, supporting all of TSMGI’s sports and entertainment clients.
Previously, Pam spent 20 years with Allstate Insurance Company. As Vice President of Consumer Marketing at Allstate, she oversaw award-winning advertising campaigns, multicultural marketing, PR and was the architect behind Allstate’s sponsorship center of excellence and activation, including the Allstate Sugar Bowl, College Football Playoff, SEC, Big Ten, Hot Chocolate 5k/15k, MLS, US Soccer, Mexican National Soccer, NCAA, NASCAR, US Olympic Committee and the groundbreaking Allstate Good Hands Field Goal Net program at more than 95 universities. She is known for generating engaging customer experiences using marketing strategies that resonate with diverse audiences. Prior to Allstate, she spent 15 years at various PR agencies where she led and supported several clients including Sprint, Ulta and McDonald’s.
Pam is a graduate of Syracuse University and currently serves on the Board of Directors for the Falk School of Sport Management at Syracuse University, as well as on the Executive Board of the Illinois Holocaust Museum and Education Center.
She and her husband have two sons and a very spoiled dog.
Ian joined TSMGI in 2021 as a part of the Sports Marketing Team, focusing on Motorsports. He is a graduate of James Madison University where he was a member of the football team, and brings experience with ticket sales, national governing bodies, partnerships, event management and more.
Ian is based in Charlotte, and when he is not in the office, he can be found: golfing, at the gym, or anything music and sports related.
Mike joined TSMGI in 2015 as part of the Sports Marketing team, specializing in Motorsports. Prior to joining TSMGI, Mike worked for a top-tier NASCAR race team managing numerous accounts, with a particular focus in performance product partnerships.
As a 14-year veteran of the NASCAR industry, he also brings previous sports marketing agency experience having worked on the Sprint/NEXTEL sponsorship. With a degree in Sports Marketing from James Madison University, Mike lives with his wife and two children in Davidson, North Carolina, where he can quickly access NASCAR’s hub for resources.
His favorite outdoor activities include mountain biking, trail running, and the occasional DIY house project.
Dawn joined TSMGI in 2004 and holds the record for longest tenured employee. As the Purchasing Manager for the company, Dawn uses her career-long expertise in promotional products to accurately forecast inventory needs for catalog and warehouse programs with TSMGI’s clients leading to a near 100% “serviceability” rate on customer orders.
She’s a top-notch negotiator ensuring competitive pricing across all client teams. In addition, Dawn collaborates with IT and The Studio to maintain and update client e-commerce sites with new and refreshed items on a regular basis.
If you can’t find Dawn at the office you most likely will find her at the hockey rink cheering on the Milwaukee Admirals or practicing her love of photography and spending time with her daughter.
Alden became a part of the TSMGI family in 2020 as a member of the Promotions Team with a focus in Project Management.
A graduate of Ohio State University, Alden has degrees in both business and architecture. Before joining TSMGI, Alden held positions in administration and customer service. Her organizational skills and attention to detail allow Alden to create innovative custom merchandise programs for TSMGI customers.
When not working, Alden loves to to read, cook, and walk the dogs at a local animal shelter.
Cassie joined TSMGI in 2016 as part of the Sports Marketing, Motorsports team leading initiatives for Valvoline and Cummins.
Cassie has worked on various NASCAR sponsor programs, including initiatives for Bosch, Auto Zone, O’Reilly Auto Parts, Advance Auto Parts, AARP and ditech Home Loans. With a degree in Sport Communication from Indiana University, Cassie began her sports marketing career in sponsorship and relationship management for the Chicago Bears and Chicago Fire. During that time, Cassie managed and executed sports and lifestyle events that revolved around the Clubs’ revenue-generating and customer-focused initiatives.
Cassie enjoys cheering on her alma mater in basketball (Go Hoosiers!), the Chicago lakefront, and spending time in California visiting with her niece and nephew.
Manager, Project Services
As a member of the Promotional Products team, Christine splits her time between the Milwaukee and Deerfield offices and has extensive experience in all aspects of promotional marketing.
A 20+ year veteran of the industry, Christine helps manage client accounts and provides merchandise options for programs, events, trade shows, employee incentives, and more. Christine has an undergraduate degree in Social Work and a master’s degree in Educational Psychology from the University of Wisconsin – Milwaukee.
She appreciates the balance between working in marketing and utilizing her educational background at volunteer activities working with youth and helping to run a food pantry.
Christine also enjoys watching sports, theater, learning new languages, and traveling – even the commute between offices from Milwaukee to Chicago.
Chris Lindeke joined TSMGI in 2022 and works within TSMGI’s Sports and Experiential Marketing Division. He is based in the Milwaukee office.
Chris brings nearly 20 years of experience working in college athletics to the position, including eight years as an assistant athletic director at the University of Wisconsin-Whitewater, where he oversaw strategic communications and partnerships, media relations and digital marketing and played a role in event operations and planning.
A native of Appleton, Wisconsin, Chris graduated from the University of Wisconsin with a degree from the School of Journalism and Mass Communication. As an undergraduate, he worked with the Badger men’s basketball team as a student manager for four years and was a part of the 2008 Big Ten regular season and tournament championship team.
Outside of the office, Chris enjoys spending time with his family, following sports, playing golf and traveling.
Javi joined TSMGI in 2021 as part of the Sports Marketing team, focusing primarily on its soccer-specific clients.
Javi graduated from Loyola University Chicago with a Bachelor’s Degree in Marketing. He also competed on the Men’s Varsity Soccer Team, helping the program secure its first ever Division 1 NCAA Tournament appearance. Javi has more than thirteen years of experience working on various domestic and international programs. He has worked for over 16 brands, managed relationships with more than 18 sports and entertainment spokespeople and has experience across 25 sport and entertainment properties, leagues and clubs around the world.
Outside of the office, you can usually find Javi on a soccer pitch, taking walks/hikes/runs with his dog or traveling with his wife.
Andrew joined TSMGI in 2017 as part of the Sports Marketing team, focusing specifically on Abbott’s global sponsorship of the Abbott World Marathon Majors.
A former sales executive with the Indiana Pacers, Andrew also brings experience from his roles as a data analyst with Vivid Seats and as a ticket manager for Ball State University Athletics.
Andrew is a 2014 Indiana University graduate, with a degree in Sport Marketing and Management. While an undergrad, Andrew was an intern with the Indiana Golf Foundation and taught a class designed to improve academic performance through effective motivational strategies.
A devoted Hoosiers, Colts, and Pacers fanatic, Andrew is most often found on a golf course during his time outside the office.
Judy joined TSMGI in 2014 as the Office Manager and continues to run the office today.
Along with the answering phones and greeting clients, Judy manages the day-to-day office activities and assists the Ticket Management team. Judy has extensive experience as a professional assistant across different industries.
With a degree in Elementary Education from the University of Illinois, Judy taught primary school in Chicago for several years, as well as acted as a Site Supervisor for a Montessori School in the northern suburbs for 10 years.
Some of Judy’s favorite things to do are play golf, tennis and spend countless hours with her three granddaughters.
Dir., Client Services
Tara joined TSMGI in 2012 as part of the Promotional Products team in the Milwaukee office.
Tara brings over 15 years of experience in promotions and marketing to the agency and helps manage promotional and event marketing needs across a variety of clients. With a background in event management and marketing, Tara holds a degree in Journalism and Mass Communications from the University of Wisconsin-Milwaukee. Tara’s “Happy Place” is a warm sunny day outside with a lake nearby, music playing, and her family by her side.
Devan joined TSMGI in 2017 as part of the Valvoline Promotional Products team.
Devan assists in managing the company store located at the world headquarters of Valvoline in Lexington, Kentucky. With more than ten years of experience in retail, Devan enjoys helping customers in the onsite Valvoline store.
Devan and her husband enjoy participating in volunteer work in their local community, being outdoors, and watching the occasional hockey game.
Irene joined TSMGI in 2012 as a Staff Accountant and today serves as the company’s Controller.
While working, Irene studied tirelessly to complete her CPA requirements and added her certification to her more than 17 years of experience in the accounting field. Irene oversees all aspects of accounting, billing and finance for the company.
In addition to her CPA degree, Irene holds degrees in Accounting and Finance from Northeastern Illinois University. In her spare time, Irene enjoys spending time with family and friends.
Jeff joined the TSMGI Sports Marketing, Motorsports team in 2014 on the Valvoline account bringing with him more than 20 years of sports marketing and communications experience, many of which were dedicated to Motorsports.
Jeff’s managed programs for brands such as 3M, Acxiom, Best Buy, Chevrolet, Computer Associates, Craftsman, Ford Motor Company, Sherwin Williams, Sprint and Valvoline also having worked for Randy Moss Motorsports, Circle Bar Racing, Octagon Sports Marketing on behalf of Sprint, Greg Biffle Inc. and Best Buy. A lifelong motorsports fan, Jeff brings his passion and experience of marketing and public relations experience to the TSMGI team.
Jeff plays a key role in managing the McDonald’s account and serves as the day-to-day client contact. Jeff earned his degree in Public Relations from Western Michigan University and spends time with his wife chasing after their overly energetic toddler daughter.
VP, Client Services
Jeanette is the Director of the Promotional Products team, splitting her time between the Deerfield and Milwaukee offices.
She has more than 25 years of experience in global promotional marketing and has worked with blue-chip clients such as Valvoline, Ashland, Aon, Manchester United, Abbott, McDonald’s, Coca-Cola, Wells Fargo and American Airlines, among many others.
Jeanette holds a degree in Marketing and Finance from the University of Wisconsin-Milwaukee and worked for other multi-national marketing agencies prior to joining TSMGI.
When she is not busy assisting her clients with their event and promotional needs, she enjoys spending time with her family, attending sporting events, kickboxing, shopping and traveling.
Jr. Production & Creative Designer
Jenna Rotunno is a junior production and creative designer for TSMGI. In this role, she is responsible for creating custom product artwork and original content, based on client and branding guides as well as marketing objectives. Jenna also provides in-house creative services, primarily focusing on digital assets and virtual product mock-ups.
Before TSMGI, Jenna worked as a freelance graphic designer for Silocable LLC. At this company, she modernized the company brochure to include relevant information and products as well as assisted in constructing the company’s website. Jenna also has experience as a production artist for OrnamentShop.com, where she hand-personalized orders of holiday items based on the customers’ specifications.
Prior to Silocable, Jenna began her career as an athletic department graphic designer for Lake Forest College. In this role, she developed media for the campus’s Sports Department as well as created posters, pamphlets, mailers with information about campus events. Furthermore, Jenna assisted in managing the department’s social media through Facebook, Instagram, and Twitter posts.
Jenna attended Lake Forest College, where she graduated Summa Cum Laude in 2019. She obtained an Arts in Economics degree and a minor in digital media design. Jenna was also a member of the Phi Beta Kappa: the college’s Academic Honor Society.
As a recent addition to the TSMGI team, Jenna is eager to showcase her talents and artistic vision, but when she is outside the office, she also enjoys listening to podcasts, watching movies, and walking her big German Shepherd, Koda.
Michele joined TSMGI in 2010 to help lead the Promotional Products team.
Overseeing a variety of clients across multiple industries, Michele manages e-commerce and direct fulfillment programs as well as custom merchandise for clients such as Valvoline, Solenis and OCC. With a background in publishing and sales, Michele works closely with her clients to deliver innovative and creative merchandise at competitive pricepoints.
Rebecca joined TSMGI In 2019 shortly after graduating from the University of Kansas with a degree in Journalism and Mass Communication.
As part of the Promotional Marketing team, Rebecca works directly on the Abbott Global Promotional Products Program. She works closely with clients to help manage requests and ensure alignment with their brand, vision and strategy.
When she’s not in the office, Rebecca enjoys attending concerts, sporting events, traveling and spending time with family and friends.
Kim joined TSMGI in 2014 on the Promotional Products team and is based in the Milwaukee office
She brings more than 15 years of promotional products experience to the agency and oversees a wide range of the promotional business for the agency including Froedtert Health System and helping manage the four TSMGI retail outlets at Summerfest, the world’s largest musical festival.
Kim attended the University of Kansas and Alverno College. In her spare time, Kim enjoys riding her bike on a long country road.
Cheryl joined TSMGI in 2007 as part of the Promotional Products team.
Cheryl manages the day-to-day operations of the company store at Valvoline’s corporate headquarters. Cheryl works closely with the Deerfield team to identify and offer innovative and exciting products to her customers.
Cheryl earned her degree from the University of Kentucky and when she is not working, she enjoys traveling with her husband and teenage boys and also relaxing at the spa.
After interning with TSMGI in summer 2019, Jack joined TSMGI full-time in 2021 as a part of the Sports Marketing team.
A 2020 graduate of Upper Iowa University with degrees in Marketing and Sports Administration where he played Division-II baseball.
In addition to his role with TSMGI, Jack spends football season working part-time in the Entertainment Department with the Chicago Bears. Jack looks to bring his experience in event operations and sponsorship activation on game days to TSMGI’s Sports and Events team.
In his free time, Jack enjoys spending time with family and friends, coaching youth baseball, and traveling.
Vice President of Global Sports Marketing
Hugh Williams, Vice President of Global Sports Marketing focuses primarily on TSMGI’s high-profile soccer and endurance sports clients.
Most recently Hugh served as the Chief Experience Officer for Lyric, the global health and wellness lifestyle brand. Williams brings with him more than 20 years of experience building household name CPG, technology and nutrition brands through award-winning fully integrated marketing campaigns. Throughout his tenured career, Williams managed numerous high-profile partnership activations with sports events and organizations including The Abbott World Marathon Majors, IRONMAN, The Leadville Race Series, Major League Soccer, NBA, NCAA, NFL, The Rugby World Cup, USA Hockey, US Ski & Snowboard and USA Swimming.
Hugh is lucky to combine his profession with his passion. He is a 4-time IRONMAN finisher, 19-time marathon finisher and ultra-runner, as well as a fly fisherman, snowboarder, proud husband, dad and dog parent.
Sr. Dir., Communications; VP
A career-long Marketing, PR and Communications professional, David Zlotnik leads TSMGI’s PR and Communications team including the McDonald’s account and “The Studio,” TSMGI’s in-house design group.
David joined TSMGI at the end of 2017 following a 10-year stint in Global Marketing and Global Communications at McDonald’s Corporation. As Senior Director of Global Public Relations, David led brand-building initiatives worldwide such as McDonald’s sponsorship of the Olympic Games, Happy Meal partner programs, and Ronald McDonald House Charities.
During his time as Director of Global Family Marketing, David helped drive the Family Business around the world and he led the relaunch of Ronald McDonald, updating Ronald’s image for today’s consumer and creating a positive presence for Ronald on social media.
David also developed strategies and campaigns to promote McDonald’s long-standing commitment to children and families. This included worldwide programs such as the company’s partnership with the Clinton Global Initiative/Alliance for a Healthier Generation, events tied to major Happy Meal properties, and a kids’ physical activity program tied to the 2012 London Olympic Games.
Prior to joining McDonald’s in Fall 2006, David was an Account Director at DDB Chicago leading advertising strategy and development for McDonald’s US Menu Management business, Bristol-Myers Squibb, and Novartis Pharmaceuticals.
A graduate of the University of Colorado at Boulder, David holds an MBA from DePaul University. David has appeared on “The Today Show” and has been featured in interviews with Ad Age, Crain’s Chicago Business, The Chicago Tribune, The Wall Street Journal, USA Today, and Mashable.com.