TSMGI’s (The Specialized Marketing Group, Inc.)
Growth Leads to Three Key Hires
DEERFIELD, Ill., October 20, 2021– TSMGI, a leading global sports, event and promotional marketing agency, announced strategic talent acquisitions with the hiring of veteran marketer Pam Hollander, along with Javier Lopez and Ian Holmes who bring multicultural perspectives and more diverse backgrounds to provide stronger client leadership, support and service.
“As we continue to grow, we consistently assess the combined strengths of our staff at TSMGI, and we realize there are opportunities to add strategic talent to our firm,” said Jordan Bressler, TSMGI’s founder and president. “By bringing on additional team members with diverse personal and professional experiences, we are able to provide our clients with new perspectives to help them better connect with their customers and position our firm for accelerated growth.”
Pam Hollander is TSMGI’s most senior new hire as the Vice President of Marketing Strategy and Client Success. Hollander comes to TSMGI after 21 years at Allstate Insurance in a variety of marketing leadership roles, and most recently as the Vice President of Consumer Marketing. Throughout her career at Allstate, she oversaw award-winning brand advertising, digital and social media campaigns, multicultural marketing, public relations and was the architect behind their sports sponsorships strategy and activation. Prior to Allstate, Hollander began her career on the PR agency side, including Burson-Marsteller, one of the world’s largest global PR firms.
“As I evaluated the breadth of opportunities for the next phase in my career, I was drawn to TSMGI because of the extremely talented staff, the quality of their client roster and the client-focused culture that Jordan Bressler has built over the last 21 years,” said Hollander. “I look forward to bringing over 20 years of brand-side experience to TSMGI to help elevate marketing strategy and drive client success.”
Hollander will bring her corporate and brand-side strategy, consumer insights, planning and execution experience as a resource to all of TSMGI’s client partners.
Javier Lopez joins TSMGI as Account Director, Sports & Event Marketing. Lopez joins the agency with more than 13 years of multicultural marketing experience, with a focus on Hispanic consumers. Lopez has led client strategy and activation on behalf of companies such as AB InBev, Allstate, Delta, DHL, Mastercard and Sprint. He has executed soccer programs within Concacaf, Mexican National Team, MLS, International Champions Cup, UEFA Champions League, US National Team and with Real Madrid, the largest sports team in the world. In addition to soccer, Javi planned and executed programs within the music and entertainment industry targeting multicultural segments. Lopez joins TSMGI’s sports marketing team, focusing primarily on its soccer-specific clients.
Under the leadership of Group Account Director Lindsey Gerba, Javi will lead Abbott’s recently announced global partnership with the Real Madrid football club and the Real Madrid Foundation.
Hollander and Lopez are based out of the agency’s Deerfield, Illinois headquarters.
Ian Holmes joins TSMGI as Account Manager, Sports & Event Marketing focusing on motorsports. Holmes brings 12 years of experience in a variety of marketing positions for brands (Muscle Milk), agencies (Assist Marketing) and organizations (USA Football). Most recently as Manager of Education for USA Football where Ian was responsible for developing, planning, and executing educational programming to the marketplace including Diversity, Equity and Inclusion and League Leadership. He will be a key member of TSMGI’s motorsports marketing team based in Charlotte, North Carolina.
Ian’s primary focus will be supporting McDonald’s NASCAR sponsorship of the 23XI racing team and driver Bubba Wallace.
TSMGI (The Specialized Marketing Group, Inc.) is a global sports, event, and promotional marketing company, specializing in brand-enhancing programs that embrace creativity, innovation, and excitement. TSMGI combines the personalized attention and passion of a small business with the cutting-edge capabilities of a larger one. Founded in 2000, TSMGI client list includes a variety of Fortune 500 companies, as well as individual leaders in each of their markets. TSMGI has been recognized by Chief Marketer Magazine as a "Top 200” agency each year since 2008. Headquartered in the northern suburbs of Chicago, TSMGI also has offices in Milwaukee, Wisconsin, Lexington, Kentucky, and Charlotte, North Carolina. For additional information on TSMGI, go to www.tsmgi.com.