INTRODUCING NEW TEAM MEMBERSThis past quarter, TSMGI welcomed three fresh faces to the organization: Ramsey Baya, Rebecca Seldin and DeAnna Tenney. Each with rich, unique qualifications, these new team members are poised to support expanding TSMGI initiatives nationwide with their efforts.This past quarter, TSMGI welcomed three fresh faces to the organization: Ramsey Baya, Rebecca Seldin […]
GOOD, BETTER, BEST:LESSONS IN PERFECTIONISMFROM A BASKETBALL PLAYERAs part of TSMGI’s recurring Newsletter series, “Our Favorites,” Account Supervisor, Andrew McCarthy, reviews the podcast “Revisionist History.”Chicago traffic is no joke. For me, the podcast boom has helped maximize the time I spend behind the wheel, and presents a unique opportunity to learn from industry experts in […]
TSMGI Expands TeamAs TSMGI kicks off the new year, we’re excited to welcome a handful of new team members that we will be introducing over the next few months.Eric Addeo Senior Director, Experiential Marketing Eric Addeo is an Experiential & Sports Marketing Consultant for TSMGI. As a recent addition to the team, Eric brings with […]
REVIEW: HOW I bUILT THISAs part of TSMGI’s recurring Newsletter series, “Our Favorites,” Director of Communications, David Zlotnik, reviews NPR’s “How I Built This.”Do you ever wonder why a product, service, or brand becomes a success? Or how a new product gets its name? Or what drives an entrepreneur to persevere? If you’ve ever asked […]
NAVIGATING THE WORLD OF ESPORTSLate last year, some of our team attended an exclusive three-day Esports Business Summit hosted by Event Marketer. As a recap to the summit, we took away some key insights and what they could mean for the future of the industry and brands looking to get into the space.Still a young […]
STAYING CONNECTED TOEMPLOYEES, CLIENTS AND CUSTOMERS REMOTELYWith business travel drastically reduced, it is a challenging time to keep the interpersonal interaction many salespeople pride themselves on. Over the past few years, TSMGI has been developing robust ecommerce solutions for many of our clients, allowing their sales team to access branded gifts at the click of […]
RE-IMAGINING FAIRS AND EVENTSThe Wisconsin State Fair took a new approach to their beloved summertime festival. Read on to learn how the Fair celebrated its fair food favorites and branded merchandise in a fun and safe way.Each summer, Wisconsin residents look forward to celebrating state pride at the Wisconsin State Fair. Enjoying the distinctive fair […]
INDUSTRY INSIGHTS:SPORTS MARKETING DURING COVID-19Nine months ago, the sports and entertainment industries were turned on their heads when COVID-19 forced the NBA to push pause in its season. Now, sports are back but teams and brands are still looking for ways to adjust. Our team of experts share their insights and how we’re helping our […]
Abbott Park 5KIn partnership with CEM, TSMGI and its Abbott client partners successfully executed a 5K run and 1 Mile walk for the medical device and healthcare company’s employees at their headquarters in Abbott Park, IL.Five years into the partnership between Abbott and the World Marathon Majors, Abbott wanted to share the excitement of running […]
