TSMGI Expands Team
As TSMGI kicks off the new year, we're excited to welcome a handful of new team members that we will be introducing over the next few months.
Senior Director, Experiential Marketing
Eric Addeo is an Experiential & Sports Marketing Consultant for TSMGI. As a recent addition to the team, Eric brings with him 17 years of brand strategy and consumer engagement marketing experience. He has worked with multiple Fortune 500 brands to develop, produce, and execute events, sponsorships, and engagement campaigns by utilizing every marketing channel available.
Before TSMGI, Eric was VP of Client Services, Engagement, and Operations for Moon Landing, Inc. For nearly four years, he oversaw all agency operations as well as client and account services, which included brand strategy, integrated campaign development, public relations, and all social, digital, and web development for nine clients.
Prior to Moon Landing, Inc., Eric was Sr. Director of Brand Management and Activation, specifically focused on the MillerCoors account. Just a few of his responsibilities with the company involved working with Brand Managers and C-Level stakeholders to implement yearly brand and marketing plans and managing a very focused and dedicated group of seven Account and Creative team members. The hard work of Eric and his team led to 20 successfully delivered individual integrated marketing briefs for 2016 brand plans.
As well as working with TSMGI, Eric is also an Advisory Board Member of Lumanu. A platform that empowers leading brands to captivate their audiences through the art of storytelling across all channels with scale, precision, and transparency. Eric’s role as a member of the executive advisory board is to be a consultant on business strategies, long term growth, as well as mentoring the current staff.
There is a long list of accomplishments Eric has achieved throughout his career. Working with big-name brands such as Coca-Cola, MillerCoors, Motorola, and Target, showcases Eric’s extensive knowledge of marketing a variety of different brands.
Junior Production and Creative Designer
Jenna Rotunno is a junior production and creative designer for TSMGI. In this role, she is responsible for creating custom product artwork and original content, based on client and branding guides as well as marketing objectives. Jenna also provides in-house creative services, primarily focusing on digital assets and virtual product mock-ups.
Before TSMGI, Jenna worked as a freelance graphic designer for Silocable LLC. At this company, she modernized the company brochure to include relevant information and products as well as assisted in constructing the company’s website. Jenna also has experience as a production artist for OrnamentShop.com, where she hand-personalized orders of holiday items based on the customers’ specifications.
Prior to Silocable, Jenna began her career as an athletic department graphic designer for Lake Forest College. In this role, she developed media for the campus’s Sports Department as well as created posters, pamphlets, mailers with information about campus events. Furthermore, Jenna assisted in managing the department’s social media through Facebook, Instagram, and Twitter posts.
Jenna attended Lake Forest College, where she graduated Summa Cum Laude in 2019. She obtained an Arts in Economics degree and a minor in digital media design. Jenna was also a member of the Phi Beta Kappa: the college’s Academic Honor Society.
As a recent addition to the TSMGI team, Jenna is eager to showcase her talents and artistic vision, but when she is outside the office, she also enjoys listening to podcasts, watching movies, and walking her big German Shepherd, Koda.