News Archive


Industry Insights: Sports Marketing During COVID-19

Nine months ago, the sports and entertainment industries were turned on its head when COVID-19 forced the NBA to push pause in its season. Now, sports are back but teams and brans are still looking for ways to adjust. Our team of experts share their insights and how we’re helping our clients evolve.

Re-imagining Fairs and Events

The Wisconsin State Fair took a new approach to their beloved summertime festival. Read on to learn how the Fair celebrated its fair food favorites and branded merchandise in a fun and safe way.

Staying Connected to Employees, Clients, and Customers Remotely

With business travel drastically reduced, it is a challenging time to keep the interpersonal interaction many salespeople pride themselves on. Over the past few years, TSMGI has been developing robust ecommerce solutions for many of our clients, allowing their sales team to access branded gifts at the click of a button and ship them around the country. What is ecommerce and why should your company consider going the virtual route? We explain here.

Navigating the World of Esports

Late last year, some of our team attended an exclusive three-day Esports Business Summit hosted by Event Marketer. As a recap to the summit, we took away some key insights and what they could mean for the future of the industry and brands looking to get into the space.

Review: How I Built This

As part of TSMGI's recurring Newsletter series, "Our Favorites," Director of Communications, David Zlotnik, reviews NPR's "How I Built This."

TSMGI Expands Team

As TSMGI kicks off the new year, we're excited to welcome a handful of new team members that we will be introducing over the next few months.

Keeping Milwaukee Hockey Fans Warm

This past January, TSMGI once again was the presenting partner of the Milwaukee Admirals hat giveaway promotion. As part of the promotion, TSMGI supplied Admirals branded knit caps to the first 4,500 fans of Milwaukee's American Hockey League (AHL) team.

Good, Better, Best: Lessons in Perfectionism from a Basketball Player

As part of TSMGI's recurring Newsletter series, "Our Favorites," Account Supervisor, Andrew McCarthy, reviews the podcast "Revisionist History."

Introducing new team Members

This past quarter, TSMGI welcomed three fresh faces to the organization: Ramsey Baya, Rebecca Seldin and DeAnna Tenney. Each with rich, unique qualifications, these new team members are poised to support expanding TSMGI initiatives nationwide with their efforts.

TSMGI Rocks out at Summerfest

Since 2013, TSMGI has been the official branded merchandise retailer for Summerfest in Milwaukee, Wisconsin. Read about TSMGI's involvement with this celebration of creativity.

A Personal In-Store Experience

TSMGI is unique in providing multi-divisional capabilities to our clients including sports, promotional and event marketing services. TSMGI's full agency partnership with Valvoline has an extra distinctive component. Find out more about TSMGI team members Cheryl Smith and Devan Mueller and the work they do with the Lexington, KY-based motor oil company.

Design Solving Problems: Evian’s Environmental Commitments

As part of TSMGI's recurring Newsletter series, "Our Favorites," Senior Designer, Elena Ballara, sheds light on Evian's new environmentally-minded "Evian Renew."

TSMGI uses StrengthsFinder

At TSMGI, we strongly believe in continuous improvement to deliver impactful results for our clients in efficient ways. This year we are embracing a personal and professional development tool called StrengthsFinder to improve upon our skills and strengths.

Abbott Park 5K

In partnership with CEM, TSMGI and its Abbott client partners successfully executed a 5K run and 1 Mile walk for the medical device and healthcare company’s employees at their headquarters in Abbott Park, IL.

Getting Creative at Print 19

The TSMGI Studio, its in-house creative design team, recently attended the PRINT 19 trade show presenting the latest technologies, products and informational seminars on the subject of print.