Tom Crawford is Vice President and General Manager, responsible for day-to-day operations, strategic planning and business development. Crawford’s career spans decades managing global brands and their sports partnerships and entertainment alliances.
Prior to joining TSMGI, Crawford was Brand Manager of Sports & Entertainment Marketing for MillerCoors. His responsibilities included development of sports marketing strategy, acquisition and execution for a number of alliances, such as NFL and NASCAR. In addition, Crawford had management responsibilities for a variety of brand sponsorships with professional football, basketball and baseball teams; professional rodeo, poker, mixed martial arts and endurance sports.
Crawford spent 17 years with Motorola, Inc., in a variety of marketing and communications positions. As Director of Global Sponsorship Marketing, he was responsible for strategic planning, marketing, and execution of Motorola’s corporate sponsorship and event marketing programs. Crawford effectively increased Motorola’s visibility via sponsorship of motorsports, golf, tennis, baseball, basketball, football and the Olympics, including highly visible programs with Wimbledon Champion Maria Sharapova, Andretti Green Racing and an MLB first- wireless communications integration in Wrigley Field with the Chicago Cubs.
Some of Motorola’s most innovative partnerships that Crawford oversaw included wireless communication integration with Burton snowboarding apparel and Oakley sunglasses.
Crawford began his career with Proctor & Gamble in sales and marketing. He is a graduate of Illinois State University, and currently resides in the suburbs of Chicago with his wife and enjoys spending time with his adult twin daughters.