In 2014, Abbott partnered with TSMGI looking to enhance their corporate brand by entering the sports sponsorship arena for the first time. With Abbott focused on health and wellness, TSMGI recommended endurance sports sponsorship as an ideal marketplace for Abbott. Fast forward to the present day, where TSMGI continues to serve as Abbott's agency of record managing their global title sponsorship of the Abbott World Marathon Majors (AbbottWMM) marathon series.Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott's healthcare offerings.OUR ROLE
Since the program's inception, TSMGI's role has continued to expand as we further integrate into the Abbott organization. In our current capacity, we provide a wide variety of services including sponsorship management, strategic consultation, event planning and execution, creative/design services, and promotional merchandising. Although TSMGI serves Abbott as an outside agency, our partnership has allowed us to function more as an arm of their broader marketing team. We work cross-functionally with Abbott's creative, social/digital, public relations, and advertising teams to ensure a lock-step approach to Abbott's sponsorship platform.Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott's healthcare offerings.SUCCESSAs Abbott's sponsorship platform has progressed, it has grown into a robust marketing tool used to drive brand awareness, increase corporate reputation, and engage with employees all over the world. In a full display of the platforms many elements, TSMGI led Abbott's sponsorship activation at the 2017 Bank of America Chicago Marathon, a program which included:ctivation of the AbbottWMM title sponsorship
Activation of Abbott's local sponsorship of the Bank of America Chicago Marathon
Title sponsorship of the two-day marathon expo - the Abbott Health and Fitness Expo
Employee hospitality for over 35o Abbott employees
Local Out-of-Home and broadcast advertising
Social and digital media activations
Since the program's inception, TSMGI's role has continued to expand as we further integrate into the Abbott organization. In our current capacity, we provide a wide variety of services including sponsorship management, strategic consultation, event planning and execution, creative/design services, and promotional merchandising. Although TSMGI serves Abbott as an outside agency, our partnership has allowed us to function more as an arm of their broader marketing team. We work cross-functionally with Abbott's creative, social/digital, public relations, and advertising teams to ensure a lock-step approach to Abbott's sponsorship platform.Virgin Money London Marathon Expo, featuring a central Free Running course for performers and informational pillars on marathon nutrition, diabetes care, heart health, and other themes of Abbott's healthcare offerings.SUCCESSAs Abbott's sponsorship platform has progressed, it has grown into a robust marketing tool used to drive brand awareness, increase corporate reputation, and engage with employees all over the world. In a full display of the platforms many elements, TSMGI led Abbott's sponsorship activation at the 2017 Bank of America Chicago Marathon, a program which included:ctivation of the AbbottWMM title sponsorship
Activation of Abbott's local sponsorship of the Bank of America Chicago Marathon
Title sponsorship of the two-day marathon expo - the Abbott Health and Fitness Expo
Employee hospitality for over 35o Abbott employees
Local Out-of-Home and broadcast advertising
Social and digital media activations
Click on show to reveal the secrets!
Click on show to reveal the secrets!
Click on show to reveal the secrets!
Click on show to reveal the secrets!
Click on show to reveal the secrets!