TSMGI worked with the Admirals on the promotion in an effort to increase ticket sales and attendance through a high-value game day promotion. Traditionally, promotional giveaways are strong attendance-drivers for sporting events as they are a way to enhance team spirit and pride. TSMGI's Admirals-branded winter hat promotion has become a fan favorite over the past eight years due to the creative design and high-quality product being provided.

"Each year we look forward to partnering with the Admirals to produce a custom design that not only is of interest to fans, but also has high value and will increase the team's ROI. This year's hat was so popular that Pekka Rinne, the goalie for the Admirals' NHL Nashville Predators, donned the cap in a promotion for that afternoon's event.

Not only were the hats distributed in record time, but the Admirals also claimed a 2-1 OT victory over their rivals, the Rockford IceHogs!