TSMGI has been expanding its capabilities and working with the Chicago staple to bring a webstore to the public.
Cheezborger! Cheezborger! No fries, cheeps! Perhaps you’ve heard those famed words spoken by SNL superstars Bill Murray, Jim Belushi, and Dan Aykroyd, but have you seen it on a t-shirt? How about the Billy Goat’s face on a beer mug? Well now you can! At the beginning of 2020, TSMGI began working with the infamous Billy Goat Tavern & Grill to create an online retail store for the restaurant to sell licensed merchandise.
Similar to TSMGI’s other promotional clients, Billy Goat Tavern approached us with the idea in mind of producing merchandise for some of their famous licensed sayings. In addition to helping source and manage the merchandise, TSMGI also built out an ecommerce store for people to visit and order. While many of the processes are the same, Billy Goat Tavern provided a new opportunity for TSMGI to expand its abilities through the consumer-facing aspect of the store. In addition to the internal company stores we manage, our work with Billy Goat Tavern has proven we can accommodate clients in the retail space as well, specifically the restaurant/hospitality industry.