Since 2013, TSMGI has been the official branded merchandise retailer for Summerfest in Milwaukee, Wisconsin. Dubbed the “World’s Largest Music Festival,” more than 800,000 fans visit the festival grounds along Milwaukee’s lakefront to enjoy more than 800 musical performances on 12 stages over 11 days each summer.
What began as temporary merchandise pop-up stores in 2013 evolved into TSMGI’s 4,000-square-foot permanent store, still the unmistakable main retail fixture on the festival’s grounds today. TSMGI also operates two satellite locations at both the north and south ends of the park.
The 2019 merchandise line-up featured Summerfest-themed specialty products, gifts, youth and adult apparel, pet accessories, and jewelry. Along with returning customer favorites, the 2019 line of Summerfest merchandise included handmade goods from local artists as part of the festival’s “Homegrown Collection.”
The more than 40 exclusive items designed specifically for Summerfest are curated by TSMGI and the festival’s executives, the result of a year-long collaborative process. The merchandise and designs change each year, showcasing new and exciting designs, as well as returning favorite items like the popular beer koozie. Items featuring the iconic Summerfest Smile logo are always in high-demand and appear across the range of merchandise.
“The TSMGI store at Summerfest is a great way for us to help the people of Milwaukee show their own pride in Summerfest,” TSMGI Vice President, Dan Elias, added of his most recent experience operating the store and selecting its goods. “This year, we sold items that featured the People’s Flag of Milwaukee which stands for the pride and unity of the city of Milwaukee. Those shirts were among some of our top sellers,” he recounted.
Summerfest merchandise is available year-round for purchase online at Summerfest Store. Planning is already underway for Summerfest 2020!