Jeff Opalach

Jeff joined TSMGI in 2014, bringing over two decades of experience in sports marketing and communications—much of it rooted in the fast-paced world of motorsports. A lifelong racing enthusiast, Jeff has transformed his passion into a distinguished career, managing high-impact programs for some of the most recognized brands in the industry.

At TSMGI, Jeff plays a central role in managing the McDonald’s Motorsports account, where his strategic insight and operational excellence continue to elevate the brand’s NASCAR presence. He excels at solving the complex challenges that come with stewarding major brands in a high-profile, high-performance environment.

Before joining TSMGI, Jeff led motorsports and sponsorship initiatives for brands including 3M, Acxiom, Best Buy, Chevrolet, Computer Associates, Craftsman, Ford Motor Company, Sherwin-Williams, Sprint and Valvoline. His prior affiliations include Randy Moss Motorsports, Circle Bar Racing, Octagon Sports Marketing (on behalf of Sprint) and Greg Biffle Inc.

Jeff earned his degree in Public Relations from Western Michigan University. Originally from Dryden, Michigan, he now resides in Lancaster, South Carolina, with his wife Brooke, their daughter Bailey and their dog Chewy. Whether on the job or in his spare time, Jeff can be found watching motorsport racing of any kind—living out his lifelong dream of being immersed in the sport he loves.