Eric Addeo

With over 20 years of experience in the sports and experiential marketing industry, Eric oversees TSMGI’s Experiential Marketing Division. Known for his ability to deliver complex, multi-channel brand experiences, Eric brings strategic insight and operational excellence to every facet of client engagement.

Throughout his career, Eric has developed and executed more than $100 million in strategic activation work for some of the world’s leading brands, including MillerCoors, Coca-Cola, Nike, Under Armour, Microsoft, Red Bull, Bacardi, Target, Hilton, Motorola, Kellogg’s and EA Sports among others. His expertise spans sponsorship management, event production, consumer engagement campaigns and hospitality programs across a wide spectrum of sports and entertainment platforms including NASCAR, IndyCar, NHRA, SuperCross, NFL, NBA, MLB, NHL, PGA, MiLB, MMA, World Series of Poker, marathons, music festivals and major entertainment venues.

Eric’s recent work includes the development–from conception to execution–of expo exhibits for the Abbott World Marathon Majors and LIFE TIME Athletic Events; a 20+ city sampling tour for Abbott Ensure; and fan activations at more than 12 BIG TEN schools across the country in conjunction with Abbott and The BIG TEN’s “We Give Blood Drive.”

Prior to TSMGI, Eric held leadership roles at Edelman, Matter, rEvolution, commonground and GMR, earning several industry accolades for experiential work.

A graduate of the U.S. Army Medical School, Eric holds a degree in Emergency Medicine and began his career as a Paramedic/EMT—an experience that shaped his calm-under-pressure leadership style. He is also a Co-Chair of the Colors & Cords Concert Sponsorship Committee and is involved with Islands of Brilliance, a creative arts nonprofit.

What drives Eric most is connecting people to brands in real, authentic, face-to-face ways. Outside of work, he enjoys collecting art, playing golf and spending time immersed in creative culture.