Cyrus Heffernan

Cyrus joined TSMGI in 2022 as part of the Sports Marketing team focusing on Abbott’s global partnership with Real Madrid CF. With a strong international perspective and deep soccer expertise, Cyrus works to ensure the partnership’s success across the U.S., Spain and Abbott’s global network, including markets such as Vietnam, Australia and beyond.

Before joining TSMGI, Cyrus worked at C11 Marketing in Milwaukee, where he supported high-profile soccer clients including MLS/SUM and Concacaf, giving him a comprehensive understanding of the American soccer marketing landscape and the ability to build powerful brand integrations within the sport.

Cyrus holds a Bachelor’s degree in History and International Studies from the University of Wisconsin–Madison and an MBA in Sports Business from the University of Oregon’s Warsaw Sports Marketing Center. Prior to his marketing career, Cyrus lived and taught abroad in Turkey and Spain, experiences that enriched his global perspective and solidified his passion for soccer—ultimately driving his career path in the sport.

Originally from Madison, WI, Cyrus now resides in Pittsburgh, PA. Outside of work, he enjoys reading, traveling and attending live sports events. His passion for the global game continues to fuel his mission to help grow soccer in the U.S. through innovative and impactful brand partnerships.