Cassie Kitchell

Cassie joined TSMGI in 2016, bringing a wealth of experience and expertise to the Sports Marketing Motorsports team. Since then, she has led impactful initiatives for renowned brands such as Valvoline and Cummins, and currently spearheads Abbott’s global sponsorship of the Abbott World Marathon Majors—a role that allows her to contribute to milestone moments in the lives of countless Abbott employees worldwide.

With a degree in Sports Communication from Indiana University, Cassie began her career in sponsorship and relationship management with the Chicago Bears and Chicago Fire. There, she gained invaluable experience orchestrating sports and lifestyle events that supported both revenue growth and fan engagement.

Over the years, Cassie has played an integral role in numerous NASCAR sponsor programs, supporting brands like Bosch, AutoZone, O’Reilly Auto Parts, Advance Auto Parts, AARP and ditech Home Loans. She also provides support across other client initiatives, including Abbott’s Real Madrid partnership, USG and others.

With a passion for bringing clients’ visions to life, Cassie thrives in an environment where no two days are the same. She is motivated by the dynamic nature of the industry and the opportunity to make a meaningful impact through every project she touches.

Originally from Wheaton, IL, Cassie is an avid Indiana Hoosiers basketball fan (Go Hoosiers), loves tennis and travels whenever possible, exploring new cities with her husband. She cherishes time spent with her niece and nephew in Texas and unwinds at home with her two beloved kittens, Stosh and Louise.