Taylor Goddard

As a Senior Account Manager at TSMGI, Taylor leads the planning, operations and on-site execution of official merchandise programs for some of the largest events across the country. Known for his sharp attention to detail and unwavering commitment to excellence, Taylor ensures that every merchandise program is tailored to reflect the unique spirit and energy of each event.

Taylor began his career with TSMGI as an intern in Spring 2018, steadily building a reputation for dependability, creativity and operational precision. Today, his portfolio includes high-profile events such as Summerfest, the Wisconsin State Fair, The Big E, DCASE events, Kohl’s, Froedtert & MCW and LIFE TIME Athletic Events, among others. From conception to execution, Taylor is dedicated to delivering experiences that exceed client expectations and foster enduring partnerships.

A graduate of the University of Wisconsin–Milwaukee, Taylor holds a degree in Marketing and International Business. Prior to his time at TSMGI, he gained valuable operational experience at Roundy’s Distribution Warehouse, further sharpening his logistics and problem-solving skills.

When Taylor is not hopping from one event to the next, he enjoys reading, sports, working out and attending live concerts.