Michele Samuels

Since joining TSMGI in 2010, Michele has played a pivotal role in leading the Promotional Products team, bringing both strategic vision and hands-on expertise to every client engagement.

She oversees promotional merchandise programs, e-commerce platforms and direct fulfillment operations for a range of high-profile clients, including Valvoline, Solenis, Abbott, OCC and more. She serves as the key point person for clients with online stores, where her focus on data-driven reporting and product performance helps tailor merchandise assortments to customer behavior and broader business goals. She’s known for delivering innovative, on-brand solutions at competitive price points, all while staying on the pulse of the latest promotional product trends.

Based in Deerfield, IL, Michele holds a bachelor’s degree from Northern Illinois University. With a strong background in publishing and sales—including previous roles at Clipper Magazine and in retail management—Michele has a sharp eye for both market trends and client needs, always collaborating with a variety of vendors to ensure her clients are always ahead of the curve.

Outside of work, Michele enjoys traveling, hiking, cooking, unwinding with a good movie and spending time with friends and family.