Cheryl Smith

Cheryl joined TSMGI in 2007 as a member of the Promotional Products team and has been an integral part of the team ever since. Based in Lexington, KY, Cheryl manages the day-to-day operations of the Valvoline company store located at the brand’s corporate headquarters, ensuring a seamless and consistent experience for employees and visitors alike.

In addition to overseeing the company store, Cheryl supports the sourcing and coordination of custom promotional products for Valvoline’s internal and customer-facing events. She works closely with TSMGI’s Wisconsin and Deerfield teams, helping bridge communication and logistics across multiple locations to meet both local and national client needs.

Cheryl earned her degree in Business Administration with a focus in Human Resources from the University of Kentucky. Prior to her time at TSMGI, she worked in HR and spent nearly four years with Valvoline Motorsports, gaining valuable experience in brand support and event operations.

Outside of work, Cheryl enjoys making custom jewelry, watching a good rom-com and spending quality time with her family. She also dedicates her weekends to participating in a voluntary ministry, which continues to be a meaningful part of her life.