Dan Elias

Dan joined TSMGI in 2012 leading the Promotional Marketing Sales and Events division from the Milwaukee office. With nearly 35 years of experience in promotional products, event merchandise and brand marketing, Dan has built a career delivering impactful marketing solutions for both domestic and global clients.

At the helm of TSMGI’s event merchandising operations, Dan has grown the live events capabilities of the company and oversees retail experiences at some of the most prominent outdoor events, including Summerfest—The World’s Largest Music Festival—Wisconsin State Fair and The Big E. His operational leadership and deep knowledge of branded merchandise help transform these large-scale events into memorable consumer touchpoints.

Dan’s client portfolio spans industries and event types, and includes Abbott, Chicago Marathon/Chicago Event Management, City of Chicago DCASE, Froedtert & MCW, German Fest, Kohl’s, Kemper Live Sports (Maui Invitational and Asheville Classic), Molson Coors, MoneyGram, NorthBay Health, Phoenix Companies, Saffire, Sharp Literacy, NAPA Racing and LIFE TIME Events, to name a few. He is also an active board member of the Wisconsin State Fair Foundation.

Before joining TSMGI, Dan served as Vice President at Express Promotions, following a 9-year tenure as Director of Sports Marketing at Group II Communications. His foundation in marketing is backed by a degree in Marketing and Advertising from Indiana University’s Kelley School of Business.

Residing just outside Milwaukee, Dan enjoys spending time with his wife, three children and their new puppy. He enjoys golf (with a goal to one day shoot his age), skiing, swimming, reading and attending live sporting events and concerts.