Andrew McCarthy

Since joining TSMGI in 2017 as an Account Coordinator, Andrew has steadily grown into a key strategic leader within the Sports Marketing department. Now overseeing the direction and execution of all Sports and Event client programs, Andrew brings a thoughtful and authentic approach to brand partnerships across a range of global and domestic platforms.

McCarthy leads the Sports Marketing and Events department, overseeing the end-to-end client experience across TSMGI’s diverse brand portfolio spanning global endurance sports, professional team sports and comprehensive meeting and event planning and execution while continuing to develop purpose-driven activations that align seamlessly with each brand’s identity and objectives.

A 2014 graduate of Indiana University with a degree in Sport Marketing & Management, Andrew began his career with organizations including the Indiana Golf Foundation, Indiana Pacers Sports & Entertainment, Vivid Seats and Ball State University Athletics–all of which laid the foundation for his well-rounded perspective on both the fan and client sides of the sports industry.

Andrew is passionate about cultivating what he calls authentic partnerships—those that reflect a true alignment between a brand’s mission and the sports property it supports. Whether it’s a healthcare company helping runners live their healthiest lives, or a building services provider optimizing large sports venues for fans and environmental impact, Andrew believes TSMGI sets the industry standard for mutually beneficial collaborations.

A proud #GirlDad of three, Andrew lives in Indianapolis, IN with his wife and daughters. Outside of work, you’ll often find him on the golf course, cheering from the stands at live sporting events or contributing to his community as a Development Committee member for the Lawrence Township School Foundation.