A career-long Marketing, PR and Communications professional, David Zlotnik leads TSMGI’s PR and Communications team including the McDonald’s account and “The Studio,” TSMGI’s in-house design group.
David joined TSMGI at the end of 2017 following a 10-year stint in Global Marketing and Global Communications at McDonald’s Corporation. As Senior Director of Global Public Relations, David led brand-building initiatives worldwide such as McDonald’s sponsorship of the Olympic Games, Happy Meal partner programs, and Ronald McDonald House Charities.
During his time as Director of Global Family Marketing, David helped drive the Family Business around the world and he led the relaunch of Ronald McDonald, updating Ronald’s image for today’s consumer and creating a positive presence for Ronald on social media.
David also developed strategies and campaigns to promote McDonald’s long-standing commitment to children and families. This included worldwide programs such as the company’s partnership with the Clinton Global Initiative/Alliance for a Healthier Generation, events tied to major Happy Meal properties, and a kids’ physical activity program tied to the 2012 London Olympic Games.
Prior to joining McDonald’s in Fall 2006, David was an Account Director at DDB Chicago leading advertising strategy and development for McDonald’s US Menu Management business, Bristol-Myers Squibb, and Novartis Pharmaceuticals.
A graduate of the University of Colorado at Boulder, David holds an MBA from DePaul University. David has appeared on “The Today Show” and has been featured in interviews with Ad Age, Crain’s Chicago Business, The Chicago Tribune, The Wall Street Journal, USA Today, and Mashable.com.