Cassie joined TSMGI in 2016 as part of the Sports Marketing, Motorsports team leading initiatives for Valvoline and Cummins. Cassie has worked on various NASCAR sponsor programs, including initiatives for Bosch, Auto Zone, O’Reilly Auto Parts, Advance Auto Parts, AARP and ditech Home Loans. With a degree in Sport Communication from Indiana University, Cassie began her sports marketing career in sponsorship and relationship management for the Chicago Bears and Chicago Fire. During that time, Cassie managed and executed sports and lifestyle events that revolved around the Clubs’ revenue-generating and customer-focused initiatives. Cassie enjoys cheering on her alma mater in basketball (Go Hoosiers!), the Chicago lakefront, and spending time in California visiting with her niece and nephew.