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SPORTS MARKETING

Welcome to our Sports Marketing division. Our dedicated team is performance ready. From ideation to execution to analysis, we pride ourselves on understanding our clients and tailoring our skills to meet their needs. With expertise in sponsorship strategy development, asset management, contract management, B2B management, and talent management, TSMGI has the experience to help your brand make effective investments in sports.

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STRATEGY, IDEATION & ANALYSIS

  • Sponsorship strategy development
  • Review sponsorship proposals against corporate goals
  • Employee engagement programs
  • Activation development based on objectives & strategies
  • Sponsorship program ROI/analytics

ASSET MANAGEMENT

  • Partnership management/liaison
  • Branding initiatives
  • Activation execution
  • Communications materials, copywriting, creative, production
  • Advertising support & coordination
  • Social media communication and facilitation
  • Public relations & special events
  • Product launches & activation management
  • Hospitality procurement, coordination & execution
  • Ticket/credential procurement & fulfillment
  • VIP customer & executive event management
  • Athlete/celebrity appearance requests & management

 

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CONTRACT MANAGEMENT

  • Contract negotiations for league, series, team, athlete, etc.
  • Personal services agreement negotiation & management
  • Product endorsements
  • Athlete/celebrity procurement for special events
  • Incentive bonus program development & negotiation
  • Benefits and obligations management and audits
  • Maintain payment schedules

BUSINESS-TO-BUSINESS DEVELOPMENT

  • Define targets
  • Outline B2B opportunities
  • Approach potential partners
  • Discuss mutual opportunities
  • Partnership negotiation