Sports

Welcome to our Sports Marketing division. Our dedicated team is performance ready. From ideation to execution to analysis, we pride ourselves on understanding our clients and tailoring our skills to meet their needs. With expertise in sponsorship strategy development, asset management, contract management, B2B management, and talent management, TSMGI has the experience to help your brand make effective investments in sports.

Sports Marketing Services

STRATEGY, IDEATION & ANALYSIS

Sponsorship strategy development

Review sponsorship proposals against corporate goals

Employee engagement programs

Activation development based on objectives & strategies

Sponsorship program ROI/analytics

ASSET MANAGEMENT

Partnership management/liaison

Branding initiatives

Activation execution

Communications materials, copywriting, creative, production

Advertising support & coordination

Social media communication and facilitation

Public relations & special events

Product launches & activation management

Hospitality procurement, coordination & execution

Ticket/credential procurement & fulfillment

VIP customer & executive event management

Athlete/celebrity appearance requests & management

CONTRACT MANAGEMENT

Contract negotiations for league, series, team, athlete, etc.

Personal services agreement negotiation & management

Product endorsements

Athlete/celebrity procurement for special events

Incentive bonus program development & negotiation

Benefits and obligations management and audits

Maintain payment schedules

BUSINESS-TO-BUSINESS DEVELOPMENT

Define targets

Outline B2B opportunities

Approach potential partners

Discuss mutual opportunities

Partnership negotiation